It’s always good to find an excuse NOT to use our smartphones. (I highly recommend the hardcover edition. If that topic captures your interest and you’d like to learn more about what’s going on behind the scenes and how it might affect you and your family, I think you’ll really enjoy this book. In Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Adam Alter, a professor of marketing at New York University, combines traditional business and psychology research with an investigation of modern addiction engineering. They are, as Bill Maher said, “tobacco farmer’s in t-shirts.” But, as Maher says, the tobacco farmers just wanted our lungs. Short story there: Silicon Valley entrepreneurs are deliberately hacking our attention. Cal told me about the 60 Minutes piece on Brain Hacking. I got it after chatting with Cal Newport about Digital Minimali sm. Although that’s not quite a newsflash at this point, this book pulls back the curtain on the businesses that are exploiting some vulnerabilities in our brains to maximize their share of our attention. This is a great book on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” And, it’s the perfect name for the book.Īdam Alter is an associate professor of marketing at NYU’s Stern School of Business. ![]() That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. He is an Associate Professor of Marketing at New York University’s Stern School of Business, and was named as one of the World’s Best 40 Under 40 Business School Professors. The key is to understand why behavioral addictions are so rampant, how they capitalize on human psychology, and how to defeat the addictions that hurt us, and harness the ones that help us.” Adam Alter provides all the answers in Irresistible. There’s much we can do to restore the balance that existed before the age of smartphones, emails, wearable tech, social networking, and on-demand viewing. Psychologist Adam Alter provides insight into why explains the science behind why we cant seem to stop such behaviour and offers practical advice for using technology differently, in order to lead a happier life, and to set yourself free. The good news is that our relationships with behavioral addictions aren’t fixed. Addictions are damaging because they crowd out other essential pursuits, from work and play to basic hygiene and social interaction. The age of behavioral addiction is still young, but early signs point to a crisis. If app designers can coax people to spend more time and money on a smartphone game, perhaps policy experts can also encourage people to save more for retirement or donate to more charities. ![]() “ Irresistible traces the rise of addictive behaviors, examining where they begin, who designs them, the psychological tricks that make them so compelling, and how to minimize dangerous behavioral addiction as well as harnessing the same science for beneficial ends.
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